The ICP philosophy.
ICP have been helping clients and agencies with campaign implementation since 1988 and we continue to evolve the category today. That's why we've developed our unique philosophy of 'Intelligent Production'. This embraces a commitment to providing solutions to our Clients' communications needs and a genuine alternative to the conventional agency model.
It's often taken for granted, but production is a vital part of the communications development process.This is the point at which months of hard work are actually delivered to the target audience. Mistakes at this stage can have huge financial implications. And for international campaigns the stakes are even higher. It’s important that brand consistency is maintained globally whilst changes which are required by local laws and local markets must be factored in. The sheer complexity of production at a local level can result in increased cost, delays and errors which can have a damaging effect on the value of a brand.
Whilst large parts of the production chain can be automated to make them cost-effective, it’s equally true that without close human supervision there will inevitably be problems. We can help streamline your process through our single-source solution. We believe we offer our clients the best service in the industry, combined with state of the art technology, tailored to their needs.